Brand Guidelines

The ÇàÇà²ÝÊÓƵ brand is more than just a logo or a tagline, although those are important visual expressions of who we are. At its core, our brand is the promise we make to our students, our community, and all those we serve. It's a message that communicates the value, access, and support ÇàÇà²ÝÊÓƵ offers, helping to build awareness and strengthen our reputation as a college that truly makes a difference.

As ÇàÇà²ÝÊÓƵ continues to grow its impact and expand access to education throughout, it is important to clearly and consistently communicate what sets the College apart. This brand positioning will serve as a foundation for how SF presents itself to the world — from recruitment and advertising to community engagement and campus communications.

By following the branding guidelines and best practices contained here, you will help keep our promise to the community, our students and ourselves. Every time someone sees the college name, logo or anything that represents us, they associate it with the work we do here. This guide is intended to help make your best work unmistakably ÇàÇà²ÝÊÓƵ.

Our Brand Personality

The logos, colors, photos, typography and language we use are designed to create an emotional connection with our audience.

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Our Brand Promise

Our brand promise communicates the value or experience our students and community can expect from ÇàÇà²ÝÊÓƵ consistently.

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Our Brand Pillars

Our brand is supported by four pillars or attributes about the college that define who we are and what we stand for.

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Our Brand Personality

The logos, colors, photos, typography and language we use are designed to create an emotional connection with our audience.

Our brand personality is:

SUPPORTIVE: Santa Fe is a place where students feel seen, valued, and uplifted, backed by a community that's with them every step of the way.

TRANSFORMATIVE: Through personalized guidance and real-world experiences, Santa Fe empowers students to discover more of what's possible.

INNOVATIVE: Santa Fe embraces forward-thinking ideas and practical solutions that prepare students for what's next, wherever their goals may lead.

Our Brand Promise

Our brand promise is a statement that communicates the value or experience our students and community can expect from ÇàÇà²ÝÊÓƵ consistently. Our brand position rests on this statement.

At ÇàÇà²ÝÊÓƵ, your journey is yours to discover — guided by real-world experiences and a community that champions your success. Whether you are transferring to a top university, launching a career, or building new skills, we are with you from your first step to what's next. Wherever you're headed, you'll be ready.

Our Brand Pillars

Our brand is supported by four pillars or attributes about the college.

1 A Community that Champions Your Success

When you have people who believe in you, anything is possible. At ÇàÇà²ÝÊÓƵ, you belong to a community that lifts you up and walks beside you. From your first class to your next big goal, we'll be here — cheering you on, connecting you with resources, and celebrating every milestone along the way. This is a place where your success matters and where you'll always have someone in your corner.

2 A Path That's Uniquely Yours

Your path doesn't have to look like anyone else's. Because at ÇàÇà²ÝÊÓƵ, your journey is yours to discover. At SF, you're in charge of your journey. We'll help you discover the path that fits your goals, your schedule, and your vision for the future. Whether you're transferring, launching a career, or building new skills, you'll find the clear options and personal support to get you where you want to go — your way.

3 You'll be Ready for What's Next

Education isn't just about knowing — it's about doing something with it. At Santa Fe, you'll learn from engaged faculty who connect theory to real world application. Whether you're working in a lab, analyzing data, or exploring your field through meaningful coursework, your education will be grounded in what matters outside the classroom. So when you leave, you'll have the knowledge, experience, and confidence to put it to work.

4 Opportunities Within Reach for Everyone

College should open doors to a future without limits. At ÇàÇà²ÝÊÓƵ, we believe education should be affordable, flexible, and within reach for everyone. With programs designed for working adults, first-generation college-goers, and students from all backgrounds, we make it easier to take that first step, so you can keep moving forward with the resources you need and the people who believe in your potential.