ÇàÇà²ÝÊÓƵ

July 15, 2025

At the heart of every great institution is a story that captures its essence, its values and the promise it makes to the people it serves. ÇàÇà²ÝÊÓƵ’s story is told through the power of our community, the achievements of our students and the lasting difference we make in lives we touch.

Over the course of the Spring Semester, more than 200 faculty, staff, students and administrators from across the district, explored those things that make Santa Fe College special and important. 

Together, they helped shape ÇàÇà²ÝÊÓƵ’s Brand Promise Statement and, ultimately, the way we will tell our story.

Take a sneak peek at the branding in action.

Brand Promise Statement

At the core of every great brand, is the brand promise statement: a one-of-a-kind promise about who we are and how we want to be known. It is a pledge upon which we build our brand and stake our reputation.

While it is fully supported by all we do here, it also is ambitious and forward-thinking.

Our brand promise:

At ÇàÇà²ÝÊÓƵ, your journey is yours to discover – guided by real-world experiences and a community that champions your success. Whether you are transferring to a top university, launching a career or building new skills, we are with you from your first step to what’s next. Wherever you’re headed, you’ll be ready.

More to Discover

More to Discover, our new tagline, is an invitation and promise. It says that Santa Fe College is a place of unlimited possibilities and personal growth, where every student’s journey is unique, filled with new opportunities, and supported by a college committed to their success.

More to Discover will effectively express that students don’t simply attend college at Santa Fe, they uncover their potential; they find their careers; they make life-long connections; they get ready for what’s next. In other words, they find an incredible college dedicated to their success.

We will build on themes of more and discovery as students discover their potential, learn they have more to become, and more to achieve.

Brand Pillars

The SF brand will rest on four pillars that are fully supported by the programs, services and people of ÇàÇà²ÝÊÓƵ.

The pillars outline how the college will present itself in advertising, publications, presentations and in how we communicate generally about ÇàÇà²ÝÊÓƵ.

The pillars, and the programs, services and opportunities, that support them are important because they represent the positive perceptions SF students and the community have about ÇàÇà²ÝÊÓƵ.

A Community that Champions Your Success: When you have people who believe in you, anything is possible. At ÇàÇà²ÝÊÓƵ, you belong to a community that lifts you up and walks beside you. From your first class to your next big goal, we’ll be here — cheering you on, connecting you with resources, and celebrating every milestone along the way. This is a place where your success matters and where you’ll always have someone in your corner.

A Path that’s Uniquely Yours: Your path doesn’t have to look like anyone else’s. Because at Santa Fe, your journey is yours to discover. At ÇàÇà²ÝÊÓƵ, you’re in charge of your journey. We’ll help you discover the path that fits your goals, your schedule, and your vision for the future. Whether you’re transferring, launching a career, or building new skills, you’ll find the clear options and personal support to get you where you want to go — your way.

You’ll be Ready for What’s Next: Education isn’t just about knowing — it’s about doing something with it. At Santa Fe, you’ll learn from engaged faculty who connect theory to real-world application. Whether you’re working in a lab, analyzing data, or exploring your field through meaningful coursework, your education will be grounded in what matters outside the classroom. So when you leave, you’ll have the knowledge, experience, and confidence to put it to work. 

Opportunities Within Reach for Everyone: College should open doors to a future without limits. At ÇàÇà²ÝÊÓƵ, we believe education should be affordable, flexible, and within reach for everyone. With programs designed for working adults, first-generation college-goers, and students from all backgrounds, we make it easier to take that first step, so you can keep moving forward with the resources you need and the people who believe in your potential.

Logo, fonts, colors, and photography

The ÇàÇà²ÝÊÓƵ logo did not change.

Our primary font is Gantari, a clean and modern style with outstanding legibility for print and digital uses.

While we will stay grounded in SF’s Campus Blue and Saints Blue colors, an expanded color palette will support more vibrant storytelling. 

The college will build on our existing photography, using realistic scenes that are rich in color and that also demonstrate the idea of discovery.

What’s Next

Marketing and Communications will transition print items as they need updating and will apply branding to advertising and publications and other college materials moving forward.

New brand guidelines are being developed, and design templates will be updated.

A brand rollout does take time, but many changes will happen quickly.

Continue to use any current materials as the transition takes place.

Together, we’ll Discover What’s Possible.