ÇàÇà²ÝÊÓƵ

Sometimes it’s about more than a degree. Sometimes it’s about discovering something in yourself you never knew was there.

At the heart of every great institution is a story that captures its essence, its values and the promise it makes to the people it serves. ÇàÇà²ÝÊÓƵ’s story is told through the power of our community, the achievements of our students and the lasting difference we make in lives we touch.

Over the course of the Spring Semester, more than 200 faculty, staff, students and administrators from across our district, explored those things that make ÇàÇà²ÝÊÓƵ special and important. Together they helped shape our Brand Promise Statement and, ultimately, the way we will tell our story.

At ÇàÇà²ÝÊÓƵ, there’s More to Discover.

More To Achieve

The Santa Fe Brand Promise Statement

At the core of every great brand, is the brand promise statement: a one-of-a-kind promise about who we are and how we want to be known. It is a pledge upon which we build our brand and stake our reputation.

At ÇàÇà²ÝÊÓƵ, your journey is yours to discover – guided by real-world experiences and a community that champions your success. Whether you are transferring to a top university, launching a career or building new skills, we are with you from your first step to what’s next. Wherever you’re headed, you’ll be ready.

The Santa Fe Brand Pillars

Our brand will rest on four pillars that are fully supported by the programs, services and people of ÇàÇà²ÝÊÓƵ.

  1. A Community that Champions Your Success
  2. A Path that’s Uniquely Yours
  3. You’ll be Ready for What’s Next
  4. Opportunities Within Reach for Everyone

The pillars outline how the college will present itself in advertising, publications, presentation and in how we communicate generally about ÇàÇà²ÝÊÓƵ.

More To Discover

More to Discover, our new tagline, is an invitation and promise. It says that ÇàÇà²ÝÊÓƵ is a place of unlimited possibilities and personal growth, where every student’s journey is unique, filled with new opportunities, and supported by a college committed to their success.

We will build on themes of more and discovery.

Discover What's Possible.

Fonts and Colors

While we will stay grounded in our Campus Blue and Saints Blue colors, our expanded color palette will support our more vibrant story.

For continuity, practicality, and historical reference, primary colors ‘saints blue’ and ‘campus blue’ are retained — maintaining a sense of institutional spirit as well as traditional athletic recognition. primary colors p1 p2 p1 saints blue 100c 73m 10y 48k 0r 51g 102b p2 campus blue 84c 48m 0y 0k 21r 120g 193b
s4a s5a s3a s2a s5b s4b s3b s2b s1 secondary colors s 5 a s 5 b s2 a s 2 b s 1 s4 a s 4 b s 3 a s 3 b

Brand Elements

Subtle brand elements such as drop shadows highlight important words or ideas. Chevrons and arrows add motion and energy.

Logo

The logo did not change.

What's Next

Marketing and Communications will transition print items as they need updating and will apply branding to advertising and publications and other college materials moving forward.

We are developing a new brand guidelines page and will update design templates.

A brand rollout does take time, but many changes will happen quickly.

Continue to use your current materials while branding is applied across the college.